Story

  • Story

Make believers

We’re an award-winning integrated creative agency.

For strategies that take you by surprise. But feel right. Ideas you don’t expect. But love. Giving customers reasons to believe. And turning belief into results.

After all, who wants customers when you can have brand believers?

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Our work

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Halfords

Our ‘Here for the heroes’ campaign galvanised Halfords staff and kept the nation’s wheels in motion.

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Ardbeg

From mothballed Distillery to one of the most powerful whisky brands in the world.

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NHS 24

How we tapped into hearts and won minds during the pandemic.

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Erskine

A brand launch and TV ad that raised spirits as well as money.

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Jewson

The brand identity that revolutionised Jewson’s in-house studio and dramatically improved efficiency.

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Crucials

The campaign that caused a surge in demand for the number 1 table sauce in Britain.

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M&S Bank

How to launch a bank in the wake of a financial meltdown.

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Irn Bru

A taste of our packaging design skills, for everyone’s favourite cheeky ginger Scottish drink.

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Home Office – Police

Building, designing and writing the website that will recruit 20,000 new police officers.

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Latest news

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March 4, 2026

Charlie Cutler becomes MD of Story as Sue Mullen steps back after 24 years
Today is both the end of an era and the start of an exciting new chapter at Story.  Sue Mullen is stepping back from her role as Chair of Story after almost 24 years. She is handing over the reins to Charlie Cutler, previously our Digital Director. Charlie has worked alongside Sue since 2015 when […]