The nuts and bolts of restoring a brand

After winning the pitch to become Jewson’s lead creative and strategy agency we overhauled the household name brand, and revolutionised the running of the in-house studio to improve the efficiency and effectiveness of all comms…

The challenge

The Jewson brand had gradually become diluted, by trying to appeal to lots of audiences in very different ways.

Our solution

We refreshed the brand identity and tone of voice and created a new core brand DNA, which now runs through everything – from comms to jobbing builders to the public sector, and from bricks and blocks to kitchens and bathrooms.

The brand identity was deliberately created to enable the in-house studio to produce all sorts of comms quickly and efficiently at scale.

The result

As a result, the brand is now much more consistent, confident and premium, placing a clear gap and differentiation between them and low cost, low service competitors.

Since Story took on the running and management of our internal studio we have noticed a dramatic improvement in both the quality of the work produced, and the efficiency of the team – essentially they now produce a larger volume of better work, faster.

Gareth Drew, Head of Marketing, Jewson