Making a splash with sauce

Crucials are the number one table sauce in Britain, but suffered from low brand awareness. To put that right, we set out to cover the nation in sauce!

The challenge

When we first started working with Crucials they had low brand awareness amongst consumers, and lack of prominence in stockists.

Our solution

Our creative platform and campaign, new website and full channel plan has contributed significantly to a surge in demand, giving them the welcome challenge of how to manufacture more of their delicious sauce. A nice problem to have.

The result

By squeezing every drop out of their budget effectively, we ensured Crucials’ saucy revolution really took hold! Demand was so high, Crucials needed to find new production premises to keep up.