Making a splash with sauce
Crucials are the number one table sauce in Britain, but suffered from low brand awareness. To put that right, we set out to cover the nation in sauce!
When we first started working with Crucials they had low brand awareness amongst consumers, and lack of prominence in stockists.
Our creative platform and campaign, new website and full channel plan has contributed significantly to a surge in demand, giving them the welcome challenge of how to manufacture more of their delicious sauce. A nice problem to have.
By squeezing every drop out of their budget effectively, we ensured Crucials’ saucy revolution really took hold! Demand was so high, Crucials needed to find new production premises to keep up.
increase in web traffic
increase in social reach