Stop, stay, play at Haymarket Edinburgh

How we put Haymarket Edinburgh on the map as a world-class setting for business, leisure and hospitality. 

The challenge

To develop the branding, positioning and marketing collateral for Qmile Group’s landmark £350m commercial development in the Haymarket area of Edinburgh. 

Our solution

We heroed Haymarket Edinburgh’s unbeatable location. A place of physical, social and emotional connections. No longer somewhere to pass through, we established Haymarket as a destination to stop, stay and spend quality time. And a great place to do business. 

The result

It worked. 

Haymarket Edinburgh’s office space was 100% pre-let two years ahead of completion. 

A result that paved the way for conversations with potential occupiers of the leisure and retail space. As well as building confidence for further development opportunities in this newly regenerated part of the city.

Story know what it takes to build a brand from the ground up. They understand the importance of establishing an identity that will drive demand for our high profile developments throughout the planning and development phases, which is fundamental to our commercial success.

Paul Curran, CEO Qmile Group