Story wins 2 GOLDS at the MUSE Design Awards

Our ‘like no other’ packaging for Ardbeg The Abyss has scooped two golds at the prestigious MUSE Design Awards.

• Gold winner: Packaging – luxury
• Gold winner: Packaging – Wine, Beer and Liquor

The MUSE Design Awards is an international design competition dedicated to recognising excellent and original design work from across the globe. 

–

Packaging like no other

Created to display a legendary whisky called Ardbeg The Abyss, our packaging takes its inspiration from the Corryvreckan whirlpool near Ardbeg’s home on Islay. 

The unique space-capsule-meets-diving-chamber, complete with port holes, gauges and a masterfully-engineered locking mechanism, is the epitome of disruptive luxury, designed to turn heads and spark conversations.

Dave Mullen, Executive Creative Director at Story, said:

“This is one of the most creatively rewarding projects we’ve worked on for Ardbeg to date. To see it recognised on the global stage, alongside some of the best design in the world, is incredibly exciting for the whole team who put their heart and soul into this epic piece of packaging.”

–

Special thanks to: 

Zone Creations Ltd – Production 

Tradd Moore – Graphic Artist