Story brings a new way of working to Edinburgh

Story is proud to launch the branding, brochure and website for NEW YARDS – the groundbreaking commercial development in the heart of Edinburgh’s west end. 

NEW YARDS is a cutting-edge, ESG-focussed commercial building. We were tasked by our clients Savills, CBRE and Stamford Properties, to bring an equally innovative approach to the marketing. Our solution? Instead of selling a building, we set out to sell a whole new approach to work itself. We positioned the NEW YARDS as a building ‘literally built from the ground up, with a new age of work in mind’.

Rebecca McFarland, Creative Partner at Story, said: 

“Post-COVID, the world of work has changed fundamentally, with pushback against returning to traditional office environments. That’s why the art and copy in this campaign reflect the care the architects have taken to create a building that prioritises comfort, wellbeing and motivation – an environment people would genuinely want to spend time in.”

Matt Horne of Stamford Properties, commented: 

“After many months of hard work, the work looks fantastic, so super well done to Story but also to the wider design and agent team – a huge team effort!”